🇺🇸 Audio : The Wrap Up of the week when François Bayrou was appointed Prime Minister (week of December 9, 2024)

This week's summary:

• Strategic 🌐: Media giants are arming themselves for a year 2025 marked by mergers

• Scared 🚀: Omnicom and IPG join forces before the arrival of generative advertising

• Accessit 📱: traditional media are once again attacking TikTok

• Productized 💪: the future projects of the AI ​​giants in 2025

• Biased 🖼️: Caillebotte and the men at the Musée d’Orsay